http://montreal.ad/en description en MVC RSS http://montreal.ad/reservoir-publicite-conseil/reel Fri, 05 Feb 2010 09:02:56 EST a7b2d8a8-88d9-46e7-b4fb-6b839ccc8a99 Réservoir . http://montreal.ad/nurun/brp-spyder Wed, 06 Jan 2010 11:08:35 EST 95e2a71f-5543-4a34-ab8f-b6124488bc0b Nurun In February 2007, BRP launched the Can-Am Spyder roadster, a radical new take on the motorcycle, with two wheels up front for steering and one powered wheel in the rear. In preparation for the launch, BRP asked Nurun to develop concepts for a teaser campaign that would generate buzz and anticipation. The objectives were to drive traffic to the Spyder microsite and capture leads from those who wanted to learn more about the launch. Nurun was also tasked with building the Can-Am Spyder image online, and with growing and maintaining strong interactive relationships. http://montreal.ad/republik/porsche Thu, 10 Dec 2009 10:57:10 EST 586fa874-19c1-4a8b-90e0-83fd50b1c84d Republik OBJECTIVE • Develop a Québec-specific communication strategy, based on results of an extensive research, that projects and reflects the true essence of the Porsche brand. STRATEGIES • Implement the strategic approach towards the different target segments for the different models • Appeal to Québec customers but avoid quaintness • Favour prestige magazine as our main media RESULTS • Increase of brand awareness • Successful launch of the new Panamera http://montreal.ad/bcp/reel Mon, 05 Oct 2009 02:11:42 EST a30991ae-2b61-4903-b0d8-76b71adc1ed3 BCP . http://montreal.ad/mediavation/reel Tue, 22 Sep 2009 08:47:54 EST ccec049b-955a-437a-b042-96462ce392bc Mediavation . http://montreal.ad/bluesponge/centre-canadien-d'architecture Thu, 27 Aug 2009 11:44:02 EST 24b5cae6-c43b-4f82-bb3c-dbc1e46c3588 Bluesponge As the digital communication agency of the CCA, Bluesponge conceived and developped the museum's website. http://montreal.ad/sidlee/sidlee-etude-3 Mon, 24 Aug 2009 03:22:01 EST 979fd03f-f64c-4669-8c6c-83948ddd1f9e SIDLEE The House Party film was the tip of a 360-degree campaign iceberg that helped adidas celebrate its 60th anniversary and establish adidas Originals as a lifestyle brand. The Celebrate Originality campaign includes a global television spot, a re-launched web site, print, retail and a goody bag full of experiential media. http://montreal.ad/lg2/minist%C3%A8re-de-la-sant%C3%A9-et-des-services-sociaux-du-qu%C3%A9bec Fri, 10 Jul 2009 09:03:22 EST 142534a2-3203-4769-885f-48618f1a264d lg2 We can be entertained and derive considerable pleasure from playing games of luck involving betting. Yet we also run the risk of becoming dependent and letting the game take over. There is no doubt that the consequences of such dependence can be very serious – both for ourselves and for our loved ones. How can one prevent pathological gambling? How can we ensure the game remains just that: a game? The strategy: increase understanding of the main signs of pathological gambling so people can easily recognise them when they occur in daily life... and do something before it's too late. Yes, sometimes the game takes over. Yes, it can lead to lying to one's entourage. Perhaps even to borrowing gambling money from them. And it can also lead to extreme self obsession. Unprompted awareness: 84 % Many awards: five Créa 2009 awards and the Grand Créa 2009, a Gold 2009 Marketing Award and a Bronze 2009 Marketing Award, three Applied Arts awards in 2009, and a nomination for the 2009 Cannes Lions International Advertising Festival. http://montreal.ad/bluesponge/reel Mon, 01 Jun 2009 09:55:39 EST 7a6abe5c-8510-48d3-a99f-761ddece6301 Bluesponge . http://montreal.ad/jwt-montr%C3%A9al/reel Mon, 27 Apr 2009 02:32:11 EST a3d936cd-8fac-4eb4-a5d4-ede372ea54dd JWT Montréal . http://montreal.ad/republik/l'itin%C3%A9raire Fri, 03 Apr 2009 02:52:04 EST 84271703-4ca9-49d8-bd5b-faff6a440bdd Republik SITUATION ANALYSIS • L’Itinéraire is a well-known Montreal magazine but is only perceived as an object exchanged by some homeless people to get pocket money. MANDATE • Create a campaign for the non-profit organization Groupe L’Itinéraire that will position the street vendors as people that make a living selling the magazine and not people that are begging for money. STRATEGIES • To attract attention to a cause, we often use pity or fear in a campaign. We steered away from that to promote L’Itinétaire’s mission statement and purpose. • L’Itinéraire’s main message is to educate the public about people that used to be homeless and that are now making a living selling the magazine; they’re not begging, they’re working. • We shot photos of real L’Itinéraire vendors in very positive settings and came up with different positioning titles: • The out-of-home (Zoom) and magazine campaign was launched at the beginning of this year. RESULTS • The campaign received the financial support of the Ville-Marie district and Zoom media. • The perception has started to change as the public sees the vendors as people that are making all the efforts they can to change their homeless situation to a more normal one. http://montreal.ad/republik/fadoq Fri, 03 Apr 2009 02:43:48 EST e6362f22-a2cc-4caf-8050-550d865de859 Republik OBJECTIVES • Rejuvenate the brand while keeping the base of older members • Recruit new members among Baby-Boomers in Québec STRATEGIES • Created a new logo and a more modern member card • Used an “ambassador”: Paul Hervieux (play on words in the name) • Had a multimedia approach: advertising, public relations, POS, internal networks communications, Web RESULTS • Rejuvenation of the brand • Recruitment of thousands of new 50-60 years old new members via a dedicated 800 telephone number • Increase of traffic and membership on the Web site • Conservation of the older members’ base • Mobilization of existing partners and recruitment of new ones http://montreal.ad/marketel/air-canada---fingertips Fri, 03 Apr 2009 12:52:37 EST 808fc45e-c212-4aba-9283-f64c343b6e36 Marketel Wverything Air Canada offers its customers is easily accessible. http://montreal.ad/republik/blakes Tue, 31 Mar 2009 02:49:28 EST 04d71e3d-eebc-4be6-ba9b-96459c68d9e5 Republik OBJECTIVE • Build the awareness level of Blakes among CEO, CFO, COO, CLO… STRATEGIES • Made the headlines tell the Blakes story to the target segment • Made sure the messages about the services clearly came across • Selected the most efficient media for the segment: airport and highway outdoor, and newspapers RESULTS • Blakes is now a well-known lawyers firm in Québec • Brand reinforcement among partners and clients of the firm • First Prize, Campaign of the Year (strategy, media & creative) at the International Your Honor Awards gala in 2007 • Best French campaign in 2008 (Jacques Bouchard only Prize) http://montreal.ad/ogilvy-montr%C3%A9al/l'oeuvre-l%C3%A9ger Tue, 17 Mar 2009 08:10:32 EST 821d4809-f0b3-42d8-9030-3a7f32ddfd1b Ogilvy Montréal Launch campaign for a web search site where consumers rate local merchants. http://montreal.ad/ogilvy-montr%C3%A9al/weblocal Fri, 27 Feb 2009 03:47:33 EST 73f56b22-b259-472a-a490-f0c95c3d7242 Ogilvy Montréal Public service campaign for an organization devoted to fostering human dignity. http://montreal.ad/ogilvy-montr%C3%A9al/ogilvy-mcgill-university Fri, 27 Feb 2009 03:30:05 EST 1d25911f-461d-4738-8f07-2e6eb1345330 Ogilvy Montréal Low-budget, multimedia image campaign that featured outstanding professors and students. http://montreal.ad/zipcom/ohhenry--etude-de-cas Mon, 09 Feb 2009 01:00:19 EST d09129be-da63-4027-8058-eca59ba43e05 ZiP When you’re 18 to 25 and hungry for a chocolate bar, you choose Oh Henry! because it is more satisfying. ZiP created this TV campaign for Hershey’s by taking the idea of hunger over the top. Featuring Christopher Williams, a famous stand-up comic that parodies movies, the campaign was a major success… with more spots to come. When you’re 18 to 25 and hungry for a chocolate bar, you choose Oh Henry! because it is more satisfying. ZiP created this TV campaign for Hershey’s by taking the idea of hunger over the top. Featuring Christopher Williams, a famous stand-up comic that parodies movies, the campaign was a major success… with more spots to come. http://montreal.ad/cri-agence/reel Tue, 03 Feb 2009 02:32:02 EST ca2680e8-4939-4361-a465-fc156640b692 CRI agence . http://montreal.ad/svyr/etude-de-cas_activia Mon, 02 Feb 2009 01:42:52 EST eec135f0-49dc-47f2-aa31-76c2ccbfaf61 SVY&R .