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5case studies

  • adidas All In

    • 1 January 2014
    • Television , Print , Web / Mobile
    • View project
  • Vidéotron, Campagne de communication stratégique intégrée

    • 9 April 2001
    • Television , Audio / Radio , Print
    • View project
  • SAQ - Nouvelle expérience de magasinage

    • 9 August 2001
    • Television , Audio / Radio , Print
    • View project
  • Bota-Bota - Spa-sur-l'eau

  • Cirque du Soleil - 10 ans de créativité

    • 12 August 2009
    • Television , Print , Web / Mobile
    • View project


We craft innovative consumer experiences.

Sid Lee is a creative services firm with 550 professionals working globally from offices in Montreal, Toronto, Calgary, New York, LA, Paris and Amsterdam. Our company creates transformative consumer experiences for brands – across all contact points – leveraging true interdisciplinary collaboration. Rooted in strategic thinking, we offer what we call commercial creativity services in the fields of branding, digital and social marketing, advertising, analytics, architecture and retail design, branded content and entertainment. Named “Agency of the Year” four times in the past five years, our company has earned a global reputation for its progressive work and the solid results it achieved for top-tier clients. Sid Lee is owned by a close-kit collective of 25+ partners and global creative powerhouse Cirque du Soleil. Sid Lee is also the creator and curator of C2MTL, one of the largest innovation events in the world with an attendance of more than 2,000 executives from more than 30 countries. The three-day program encompasses talks, workshops, exhibitions, networking, themed venues and festivities. This immersive conference explores the potent transformative power found at the intersection of commerce and creativity.

awards and nominations

  • Prix Or Catégorie Campagne intégrée, adidas adidas All In
    Marketing Awards 2012
  • Prix d'Argent Design Environementale, Red Bull CLIO Awards 2012
  • Grand Créa, Vidéotron Vidéotron, Campagne de communication stratégique intégrée
    CREA 2012
  • Prix Catégorie Services, STM CASSIES 2012
  • Agency of the year Marketing Mag 2011
  • Top 5 Most performing agency Forbes 2011
  • Grand Prix, Vidéotron Prix STRAT 2011
  • Grands Prix du design, Red Bull Prix STRAT 2011
  • Prix Signalisation / Branding, Vidéotron Prix STRAT 2011
  • Prix Multidisciplinarité, Experience Ajax Prix STRAT 2011
  • Lion d'or, Bota Bota Bota-Bota - Spa-sur-l'eau
    Lions de Cannes 2011
  • Prix Best launch, SAQ SAQ - Nouvelle expérience de magasinage
    CASSIES 2011
  • International 2010 store design, SAQ Grafika 2010
  • Prix Projet de l'année, Bota Bota Grafika 2010
  • Agency of the year Marketing Magazine 2010
  • Grand Prix volet Marketing interactif, adidas Boomerang 2010
  • Best online advertising, TM Canadian new media awards 2010
  • Best of show, adidas Digital Marketing awards 2010
  • Grand Prix Online advertising, adidas Digital Marketing awards 2010
  • Pencil /Bronze, Functionalab One Show 2010
  • Grand Prix 2010, STM Grafika 2010
  • Agence canadienne de l'année Marketing Magazine 2009
  • Grand Prix Boomerang, adidas Originals Boomerang 2009
  • Silver Design Lion / Corporate or brand identity / Lions de Cannes 2009
  • Site web, TM Webby Awards 2009
  • Excellence in brand creativity, Red Bull Marketing Awards 2009
  • Prix integrated Campaign, adidas Originals Marketing Awards 2009
  • Online branded content, adidas One Show 2009
  • Collateral design, Sid Lee One Show 2009
  • Grand créa, adidas CREA 2009
  • Grand Prix volet marketing interactif, TM Boomerang 2008
  • Site web, MGM Grand Lions de Cannes 2007
  • Grand Prix Big ideas Big impact, SAQ B!G Awards 2006
  • Best of Show, MGM Grand Digital Marketing Awards 2006

head team

  • Jean-François Bouchard President, CEO and Senior Partner
  • Bertrand Cesvet Executive Chairman, Senior Partner
  • Annick Désy Vice-President, Human Resources, Partner
  • Martin Gauthier President of Sid Lee Montreal and Sid Lee Technologies, Senior Partner
  • François Lacoursière Executive Vice-President, Senior Partner
  • Philippe Meunier Chief Creative Officer, Senior Partner
  • Vito Piazza President of Sid Lee Toronto and Calgary, Partner
  • Gérard Tardif CFO, Partner
  • Will Travis CEO Sid Lee New York, Senior Partner
  • Jean-François Fortin Vice President, Partner
  • Stéphane Alozy Vice-President, Performance and Data Management, Partner
  • Eric Alper Executive Vice-President, Client Services, Partner
  • Yanick Bédard Vice-President, Production and Strategy, Partner / Sid Lee Technologies
  • Alex Bernier Creative Director, Partner
  • Éric Briand Vice-President, Technologies, Partner / Sid Lee Technologies
  • Éric Chavagnac Creative Director, Partner
  • Johan Delpuech Managing Partner, Paris
  • Lukas Derksen Managing Partner, New York
  • François Forget Vice-President, Strategy, Partner
  • Daniel Fortier Director of Financial Operations, Partner
  • Richard Jean-Baptiste President of Jimmy Lee, Partner
  • Martin Leblanc Architect, Partner, Sid Lee Architecture
  • Kristian Manchester Creative Director, Partner
  • Yann Mooney Creative Director, Partner
  • Alex Pasini Head of Strategy, Partner, Paris
  • Jean Pelland Architect, Partner, Sid Lee Architecture
  • Julie Provençal Vice-President, Accounts and Global Client Integration, Partner
  • Eve Rémillard-Larose Vice-President, Client Services, Partner
  • Dave Roberts Executive Creative Director, Partner, Toronto
  • Claudia Roy Global Executive Producer, Vice-President, Partner, Jimmy Lee
  • Sylvain Thirache Executive Creative Director, Manager and Partner, Paris
  • Nicolas Van Erum Vice-President, Partner
  • Dustin Rideout Vice-President, Strategy, Partner
  • Elana Gorbatyuk Strategy Director, Partner
  • Michael Turri Director of Experiential Strategy, Partner, Sid Lee Labs
  • Kevin Sutherland Director of Creative Technology, Partner, Sid Lee Labs
  • Simon Wassef Head of Strategy, Partner
  • Cirque du Soleil Partner

on the web

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RFP Contact

HR Contact

office localization

  • Toronto

  • 55 Mill Street Building 5, Suite 500
  • Toronto Ontario
  • M5A 3C4
  • 416-421-4200

list of clients


  • Sponsorship
  • Product design
  • Integrated campaign
  • Advertising creation
  • Design
  • Brand management
  • Direct marketing/Relationship marketing (CRM)
  • Interactive marketing/Web-based solutions
  • Strategic planning
  • Point-of-sale (POS) advertising
  • Public relations
  • Events and experiential marketing
  • Architecture (Sid Lee Architecture), audiovisual production (Jimmy Lee), e-commerce
  • Langues : anglais français espagnol