mark this agency



5case studies

  • adidas All In

    • 1 January 2014
    • Television , Print , Web / Mobile
    • View project
  • Vidéotron, Campagne de communication stratégique intégrée

    • 9 April 2001
    • Television , Audio / Radio , Print
    • View project
  • SAQ - Nouvelle expérience de magasinage

    • 9 August 2001
    • Television , Audio / Radio , Print
    • View project
  • Bota-Bota - Spa-sur-l'eau

  • Cirque du Soleil - 10 ans de créativité

    • 12 August 2009
    • Television , Print , Web / Mobile
    • View project


  • Tourisme Montréal #MTLMOMENTS

  • Adidas - Take the stage

  • Rona - Le relais Olympique

  • Shutterstock ADC Traveling Exhibit

  • SAQ - Le Courrier Vinicole Espagne Portugal

  • Réno-Dépôt Sky Swatches

  • Vidéotron Le SuperClub - Les films abîmés

  • Vidéotron Textos

  • Vidéotron Textos

  • Sugergate for Suger Sammy

  • Adidas AG - Unite All Originals

  • Rona, Spring savings event


We craft innovative consumer experiences.

Sid Lee is a creative services firm with 550 professionals working globally from offices in Montreal, Toronto, New York, Paris, Amsterdam and LA. The agency creates transformative consumer experiences for brands – across all contact points – leveraging true interdisciplinary collaboration. Rooted in strategic thinking, it offers services in the fields of branding, digital and social marketing, advertising, analytics, architecture and retail design, branded content and entertainment. Named “Agency of the Year” four times since 2009, the company has earned a global reputation for its progressive work and the solid results it achieved for top-tier clients. Part of kyu, a new collective of creative companies established by Hakuhodo DY Holdings, Sid Lee is also the creator and curator of C2 Montreal, one of the largest innovation events in the world.

awards and nominations

  • Prix Or Catégorie Campagne intégrée, adidas adidas All In
    Marketing Awards 2012
  • Grand Créa, Vidéotron Vidéotron, Campagne de communication stratégique intégrée
    CREA 2012
  • Lion d'or, Bota Bota Bota-Bota - Spa-sur-l'eau
    Lions de Cannes 2011
  • Prix Best launch, SAQ SAQ - Nouvelle expérience de magasinage
    CASSIES 2011
  • Grand Prix, Stratégie éditoriale Tourisme Montréal - Tourisme Montréal - Montreal Boy: Some Strings attached
    Boomerang 2015
  • Grand Prix Grafika 2015, Installation ADC Traveling Exhibit Shutterstock ADC Traveling Exhibit
    Grafika 2015
  • Grand Prix Publication commerciale, SAQ SAQ - Le Courrier Vinicole Espagne Portugal
    Grafika 2015
  • Gold, Outdoor Réno-Dépôt Sky Swatches
    One Show 2015
  • Grand Prix Créa, Imprimé - Campagne magazine Vidéotron Le SuperClub - Les films abîmés
    CREA 2015
  • Grand Prix Créa, Imprimé - Campagne journal Vidéotron Textos
    CREA 2015
  • Grand Prix Créa, Affichage intérieur Sugergate for Suger Sammy
    CREA 2015
  • Prix Or, OOH, Réno-Dépôt Réno-Dépôt Sky Swatches
    Marketing Awards 2015
  • Prix Or, Integrated Campain Adidas AG - Unite All Originals
    Marketing Awards 2014
  • Prix argent, Television Campain: 30 seconds and under - Loto Québec Television Campain: 30 seconds and under, Be careful what you promise - Loto Québec
    Marketing Awards 2014
  • Grand Prix, Cause humanitaire Jour de la terre, Donnons un nouveau souffle a la planète
    CREA 2014
  • Prix Or, Events, Seasonal and Short-Term Vidéotron - Pranked Technicians
    CASSIES 2014
  • Chartier créateur d'harmonies Sidlee Montréal - REEL SID LEE
    Grafika 2014
  • Grand Prix Boomerang, Utilisation de la vidéo sur internet Adidas AG - Unite All Originals
    Boomerang 2013
  • Grand Prix dans stratégie médias sociaux Tourisme Montréal #MTLMOMENTS
    Boomerang 2013
  • Coup de Coeur, Strat 2013 C2-MTL
  • Grand prix, campagne intégré Adidas - Take the stage
    CREA 2013
  • Grand prix publicité télé (détaillant) Rona - Le relais Olympique
    CREA 2012

head team

  • Jean-François Bouchard President, CEO and Senior Partner
  • Bertrand Cesvet Executive Chairman, Senior Partner
  • Annick Désy Vice-President, Human Resources, Partner
  • Martin Gauthier President of Sid Lee Montreal and Sid Lee Technologies, Senior Partner
  • François Lacoursière Executive Vice-President, Senior Partner
  • Philippe Meunier Chief Creative Officer, Senior Partner
  • Vito Piazza President of Sid Lee Toronto and Calgary, Partner
  • Gérard Tardif CFO, Partner
  • Will Travis CEO Sid Lee New York, Senior Partner
  • Jean-François Fortin Vice President, Partner
  • Stéphane Alozy Vice-President, Performance and Data Management, Partner
  • Yanick Bédard Vice-President, Production and Strategy, Partner / Sid Lee Technologies
  • Alex Bernier Creative Director, Partner
  • Éric Briand Vice-President, Technologies, Partner / Sid Lee Technologies
  • Éric Chavagnac Creative Director, Partner
  • Johan Delpuech Managing Partner, Paris
  • Lukas Derksen Managing Partner, New York
  • François Forget Vice-President, Strategy, Partner
  • Daniel Fortier Director of Financial Operations, Partner
  • Richard Jean-Baptiste President of Jimmy Lee, Partner
  • Martin Leblanc Architect, Partner, Sid Lee Architecture
  • Kristian Manchester Creative Director, Partner
  • Yann Mooney Creative Director, Partner
  • Alex Pasini Head of Strategy, Partner, Paris
  • Jean Pelland Architect, Partner, Sid Lee Architecture
  • Julie Provençal Vice-President, Accounts and Global Client Integration, Partner
  • Eve Rémillard-Larose Vice-President, Client Services, Partner
  • Dave Roberts Executive Creative Director, Partner, Toronto
  • Claudia Roy Global Executive Producer, Vice-President, Partner, Jimmy Lee
  • Sylvain Thirache Executive Creative Director, Manager and Partner, Paris
  • Nicolas Van Erum Vice-President, Partner
  • Dustin Rideout Vice-President, Strategy, Partner
  • Elana Gorbatyuk Strategy Director, Partner
  • Michael Turri Director of Experiential Strategy, Partner, Sid Lee Labs
  • Kevin Sutherland Director of Creative Technology, Partner, Sid Lee Labs
  • Simon Wassef Head of Strategy, Partner

on the web

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RFP Contact

HR Contact

office localization

  • Toronto

  • 55 Mill Street Building 5, Suite 500
  • Toronto Ontario
  • M5A 3C4
  • 416-421-4200

list of clients


  • Sponsorship
  • Product design
  • Integrated campaign
  • Advertising creation
  • Design
  • Brand management
  • Direct marketing/Relationship marketing (CRM)
  • Interactive marketing/Web-based solutions
  • Strategic planning
  • Point-of-sale (POS) advertising
  • Public relations
  • Events and experiential marketing
  • Architecture (Sid Lee Architecture), audiovisual production (Jimmy Lee), e-commerce
  • Langues : anglais français espagnol